For Professionals

For Case Managers & Navigators

Reference for social workers, hospital discharge planners, community health workers, SHIP counselors, Marketplace Navigators, and enrollment assisters helping people access and understand government-sponsored coverage.

The Helper Landscape

Helping clients choose and navigate coverage requires understanding the distinct roles and limitations of each profession. Here's how the major roles differ:

Role Who They Help Primary Focus Key Limits
SHIP Counselor
(State Health Insurance Assistance Program)
Age 60+, primarily Medicare beneficiaries Medicare enrollment, costs, plan comparison, appeals Cannot sell or recommend specific plans; limited to Medicare
ACA Navigator
(Marketplace)
Anyone seeking ACA Marketplace or Medicaid coverage (age/income vary by state) Marketplace enrollment, subsidies, plan comparison, Medicaid referral Cannot sell insurance; scope limited to Marketplace/Medicaid
Certified Application Counselor
(CAC)
Medicaid and Marketplace applicants Enrollment assistance, application completion, eligibility explanation Cannot provide legal, tax, or financial advice
Medicaid Eligibility Worker Low-income individuals and families (state-specific income/asset limits) Eligibility determination, enrollment, renewal, disenrollment Determines eligibility but does not advise on plan choice (many states have one Medicaid plan)
Hospital Case Manager / Discharge Planner Patients being discharged or transitioning between settings Coverage for ongoing care, post-acute services, DME, home health, follow-up Focuses on post-discharge continuity; may not handle enrollment
Community Health Worker (CHW) Often underserved or high-risk populations (varies by program/employer) Health education, enrollment support, care coordination, trusted broker Scope varies widely; some are certified, others are community-trusted peers

Screening for Programs: The Eligibility Roadmap

Helping a client identify which programs they may qualify for is often the first step. Use these key criteria to guide your screening:

Age

Income & Resources

Every program has income limits set annually and varying by state. Gather household income (not wages alone) and household size, then direct clients to:

Medicare Savings Programs, Extra Help, and PACE

Three programs often missed during initial screening:

Bookmark: Link clients to Getting Help Paying for a full overview of cost-assistance programs.

Dual-Eligible Coordination: Medicare & Medicaid Together

Roughly 12 million people have both Medicare and Medicaid. Helping them avoid coverage gaps and duplicate costs is critical.

The Landscape

Common Pitfalls

Help clients understand: A D-SNP may simplify enrollment, but it does not automatically preserve Medicaid. They must reapply for Medicaid separately and meet all eligibility requirements.

Transitions of Care: Discharge Planning & Continuity

Hospital discharge, moving to a nursing home, or starting home health services all require coverage verification and planning.

Your Checklist

  1. Verify active coverage. Before discharge, confirm the patient's Medicare/Medicaid is current and which plan is enrolled in. Call the plan to check network status for the recommended follow-up provider.
  2. Check prior authorization. Some post-acute services (home health, skilled nursing, DME) require pre-authorization from the plan. Many require it within 24–48 hours of discharge.
  3. Confirm DME coverage. Durable medical equipment (walkers, oxygen, hospital beds, wheelchairs) has specific coverage rules. Medicare covers some; Medicaid rules vary by state. Verify before the patient goes home.
  4. Non-emergency medical transportation (NEMT). Medicaid in most states covers NEMT for medical appointments. Medicare does not. Ensure the patient knows how to arrange it.
  5. Follow-up appointment scheduling. Confirm the discharge provider accepts the patient's plan. If not in-network, clarify whether out-of-network costs apply (especially in Medicare Advantage).

Special Scenarios

Appeals & Advocacy Support

Clients have the right to appeal coverage denials, claim disputes, and billing issues. As an advocate, you can help them understand the process and meet deadlines.

Your Role as an Authorized Representative

Appeal Levels & Deadlines

Processes vary by program and plan type. Generally:

See Your Rights for a full overview of appeal and grievance processes.

Enrollment Periods & Renewals

Missing an enrollment deadline or falling through the cracks during a renewal can leave clients uninsured or with gaps in coverage.

Key Windows to Track

Redetermination & Renewal Outreach

See Enrollment & Deadlines for a detailed calendar and deadline tracker.

Trusted Tools & National Resources

Equip yourself and your clients with reliable, official tools:

Medicare Plan Finder

www.medicare.gov | 1-800-Medicare (1-800-633-4227)

Compare and enroll in Medicare Advantage, Medigap, and Part D plans. Searchable by zip code and medication. Official CMS tool.

HealthCare.gov

www.healthcare.gov | 1-800-318-2596

Marketplace plan enrollment and comparison, Medicaid eligibility screening, and subsidy calculation. Serves 36 states; others run their own sites.

Benefits.gov

www.benefits.gov

Comprehensive benefits screening tool. Helps identify Medicaid, SNAP, LIHEAP, SSI, SSDI, and other programs for which clients may qualify.

SHIP Help (locator)

www.shiphelp.org | 1-877-839-2675

Find your State Health Insurance Assistance Program. Free, unbiased Medicare counseling. Powerful for client referrals or partnerships.

Eldercare Locator

www.eldercare.acl.gov | 1-800-677-1116

Connects older adults and caregivers to local aging and disability resources, including legal aid, meal programs, transportation, and housing.

Medicaid.gov

www.medicaid.gov | State directory

Federal resource for Medicaid information and state agency contact details. Link to your state's Medicaid website for enrollment and renewal.

Boundaries: Staying in Scope

Critical: Know your scope. As a Navigator, SHIP counselor, case manager, or eligibility worker, you are a helper and educator—not an insurance agent, and not a financial or legal advisor.
  • Do not recommend a specific plan. Present options neutrally. Explain differences in cost, network, and coverage. Let the client choose.
  • Do not sell insurance. Navigators and CACs cannot be compensated based on enrollment volume or plan choice.
  • Do not provide legal or tax advice. Refer clients to a legal aid clinic or tax professional if questions arise about estate planning, Social Security, or tax liability.
  • Do not make medical recommendations. If a client asks which plan covers a specific treatment, tell them to call the plan or consult their doctor.
  • Stay aware of conflict of interest. If your employer or funder stands to gain from directing a client to a specific plan or program, disclose it and consider whether you should recuse yourself.
  • Make unbiased referrals. If referring a client to a health plan, broker, or community program, ensure it is qualified and not chosen because you have a financial relationship with it.

Covering the Gaps: What Else to Know

For deeper dives into specific topics, explore MediPrimer's other resources:

Verify details with official sources. Program rules, income limits, plan features, and deadlines change every year. Always check the official program website (Medicare.gov, your state Medicaid agency, HealthCare.gov) before advising a client. MediPrimer is an independent educational resource and is not affiliated with CMS, Medicare, Medicaid, any state agency, or any health insurance company. Nothing on this page is legal, medical, or financial advice, and no recommendation is made for a specific plan or program.